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BBC, British Broadcasting Station, Scores With Euro 2004 Website


By Sanjay Sharma, Section News
Posted on Fri Jul 09, 2004 at 01:29:30 PM EST

 

Football fans flocked to the web to keep up with Euro 2004 results, but the online champion was BBC Sport's site, according to Nielsen/Netratings.  

The research, done during the entire tournament, showed it had an average of a million visitors a week, mostly men. Sky Sports had about 400,000 footie fans checking its site, and Yahoo Sports scored with about 300,000. The figures also showed that the Uefa site was the only one to attract almost as many women as men. The Sky Sports site was less successful at attracting women, only netting 8% of female fans.  

"Euro 2004 was a massive event for everyone at the BBC Sport website," said Ben Gallop, BBC Sport's online editor. "As well as covering all the action as it happened and providing distinctive journalism, we put a real emphasis on innovation for this tournament, particularly with our Virtual Replay application. "So it's hugely gratifying to know that the extraordinary efforts that the team put in have resulted in such strong audience figures."  

FEMALE VS MALE VISITORS

(Click on "Full Story" for more.)

The BBC site was also the most successful in luring people of all ages. About 47% were aged 25 to 44, while 12% were under-24. Uefa was the most successful at getting younger fans to their site, with 24% of them under-24. Older fans, over-45s, veered more towards Sporting Life, AOL Sports and Sky Sports.  

The figures revealed that many fans were using the web while at work too.  

Weekend matches tended to draw people to the web the day before or after a match, which is no surprise according to Gabrielle Prior, European Data Analyst. "The internet offered different content, including background information, player profiles, team updates, interactive content including video replays, games and even betting," she said. "On other more traditional media, fans could see the game live, but for a limited period of time."

The figures revealed that the top sports sites had varying success at actually keeping the punters on the site for long periods of time. This measure of what is called "stickiness" is a concern for those sites which offer paid-for content. The results showed that BBC Sport online and Uefa kept footie fans glued to their sites for over 15 minutes in the final week.

From the Bbc.com - July 09, 2004

BBC NEWS | Technology | BBC scores with Euro 2004 website

 

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