Current.tv - A TV Network Of User Contributed Content Set To Launch In US On August 01, 2005
By Sanjay Sharma, Section News
Posted on Tue Apr 05, 2005 at 03:29:31 PM EST
Former US Vice President Al Gore and partners have renamed their upcoming youth-oriented TV network and set August 01, 2005 as its launch date. The venture will be called Current.tv. Viewers will be able to contribute content and participate in the programming the show lineup through Current's online production studio. Think of it as a big video blog that you don't need a computer to watch.
- The 24-hour network will target an 18- to 34-year-old audience and offer short-form content
- --15-second to five-minute segments--
- to be contributed by viewers. Topics will include careers, finance, fashion, global events and local happenings.
-
Viewers will also be able to vote for their favorite videos and get tutorials via the Internet on how to produce their own segments, according to network officials.
Gore said he is aiming to bring interactivity to the TV set. "The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit," Gore, the network's chairman, said in a statement. "We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television." The idea builds off the on-demand scheduling capabilities that viewers currently have through video on demand and digital video recorders but goes one step further to include the creation and active programming role, according to the company.
In addition to the videos, the new network reached a pact with Google to include the search firm's data on the most popular Web searches.
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