Login

Membership has its privileges. Choose a username and provide a working email - that's all it takes to join. Click below to make a new account.

Make a new account

Username:
Password:
QBTPL Projects
NEWS
TECH NEWS
FREE STUFF
BLOGGING
PROJECTS

Commonwealth Games Delhi Not Net Savvy?


By ugesh srakar, Section Information
Posted on Fri Mar 06, 2009 at 01:36:50 AM EST

On visiting the Official Website of the Commonwealth Games 2010 you'll learn that there are roughly 575 days left for the Opening Ceremony. Yet, for some strange reason, the cyber world seems to be devoid of any kind of hype surrounding the Games. Has the Organizing Committee failed to take advantage of the most popular medium of the 21st Century? Is this another oversight in the preparation for the Games?

If one compares the websites of the 2006 Melbourne and 2010 Delhi Commonwealth Games, the gulf in professionalism in the design of the respective website is clearly apparent. While the Melbourne Games website is highly interactive and filled with great photo galleries and features of not just the 2006 Games but also the legacy of the Commonwealth Games, the Delhi Games website seems haphazard and requires effort to search for information required. Taking into account the enormity of the Games, it seems strange that the Organizing Committee hasn't invested more into using the website to generate interest.

The Commonwealth Games are expected to be a big boost for our tourism, which is all the more important now post the terror-ravaged year of 2008. Yet, strangely enough, the website has no information regarding the attractions of India and has no link to the Tourism Department of the Indian Government. If a foreigner visits the website one of these days, looking for additional reasons to visit India during the Games, he wouldn't be given any. Nothing is mentioned about the Taj Mahal or the Forts in Rajasthan or the Backwaters of Kerala. Of course there are millions of other sites where the information can be found, but there's no excuse for the lack of it on Games website. During the 2006 Games, Melbourne2006.com.au was the top sports website in Australia, a feat that the Delhi Games' website would fail to emulate here in India if it remains in its present condition.

Another massive disappointment regarding the website is its lack of information of the history of the games. You have to look around a little to find the little information they have given, and even that can be called a snippet at best. There's no section on the website providing all the facts regarding the previous editions of the Games. To be honest the Commonwealth Games don't command great respect outside, well, the Commonwealth. The level of competition can hardly be called world class when you have just three of the Top 10 medal winners of the Beijing Olympics taking part. A lot of work has to be done when it comes to building up the importance of the Games, and that responsibility falls to the hosts. Yet again, on comparing the Melbourne and Delhi Games' websites, it's tough to believe that they both represent the same global event. While the Melbourne Games' website makes it look like a spectacle, the Delhi Games' website seems to have been given such little attention that on the page of the Tradition of the Queen's Baton Relay, several grammatical and typographical errors exist including the presence of the same paragraph one after the other.

What I found extremely compelling on Cwgdelhi2010.org was that there was zero coverage of the Closing Ceremony of the 2006 Melbourne Games. The Closing Ceremony can be said to be the start of the journey for the 2010 Games, the moment the attention moves from one edition to the next. The likes of Aishwarya Rai, Saif Ali Khan, Rani Mukherjee, Isha Sharwani, Shiamak Davar and Sunidhi Chauhan performed at the Ceremony in an effort to get the buzz for Delhi 2010 started. And considering the fact that the Melbourne2006.com.au has a special on the Bollywood presence at the Ceremony only makes it even more startling that our website has no mention at all.

The last oversight that I noted was regarding the Official Video of the Games present on the website. The video, which commemorates the start of the Countdown to the Opening Ceremony at a time when there were a 1000 days left. Yet when you search for the video on YouTube you find it uploaded by some guy who spelt "Video" as "Vedio" and has less than 1500 hits. The Organizing Committee has clearly failed to realize the role YouTube can play by not spending a little money in making it a featured video on the popular website. Also, on the official website, there are no controls to the video on the Home page as a result of which it keeps going through a loop unless you navigate to another page. You can't pause it and neither can you mute it, unless of course you choose to turn off your speakers entirely, which makes it irritating once you have seen the entire thing. And another glitch regarding it is that, right at the end, it says "1000 days to go". Even though the video was meant to commemorate the start of the countdown, but shouldn't it be edited to keep it relavent if it's being broadcasted on the official website?

Source: sportscampus.com CWG Delhi not Net Savvy?

6 things the Organizing Committee can do to make better use of the Internet:

Click On "Full Story" To Read This Point...

On the whole it can be said that the Organizing Committee needs to give greater attention to what the Internet can bring to the Games. Overlooking the potential of the internet could prove to be the difference between the success and failure of the Games. "City Beautification" alone would not be sufficient. There's still a long time to go, and hopefully, as is the case with the pending refurbishment of sporting arenas in the city, this too would be solved in time.

6 things the Organizing Committee can do to make better use of the Internet:

  1. Edit the official video so that it no longer says "1000 days to go" at the end. It's embarrassing to find that written right next to a flash application which specifies (correctly) that there are "580 days to go". Also, give the viewer the control over the video so that he can pause it or mute it whenever he wants. Hire someone to look for snags on the website (like that paragraph in the Queen's Baton Relay Tradition section that is entered twice).

  2. Spend a little money on making the video a Featured Video on popular websites like YouTube. A video on "How to Eat sushi" was once the video of the day on YouTube and has over half a million hits. That just shows how much publicity can be done on YouTube alone.

  3. Increase the visibility of the event on social networking sites. This will help connect with the younger section of our population (and foreigners too). Currently, the group for the Commonwealth Games 2010 has fewer members that there are on a group supporting Leeds' bid to host the 2018 edition. The comparison only shows how less the medium has been utilized.

  4. Make www.cwgdelhi2010.org more tourist-friendly. Currently there's no information on the places tourists must visit when they arrive in the Capital. Join hands with some hotels or travel agencies to provide special tourist packages for the Games. Booking for the packages should be available on the site.

  5. Let professionals handle the official website. Currently, it looks like the Delhi University website with slightly more colour. An interactive website can help convince tourists to spend a good amount of their savings on a trip here. Ask the previous hosts for help. The Melbourne Games website was the most popular sports website in Australia during the 2006 edition, which means they clearly did a lot of things right and utilized the internet extremely well.

  6. Start regular quizzes on the website, with awards such as Commonwealth Games merchandise or passes to some events. This could attract a lot of online traffic to the website and also generate interest in the Games.
< Meet The Backroom Boys - Team Advani Management Expert, Techie, Johns Hopkins Alumnus... | User Discontent - Service Providers Set Data Transfer Limits On Unlimited Internet Plans >
Display: Sort:
Display: Sort:
create account | faq | search